We arranged some meetings with Despina Vandi herself, and her team, so to discuss the direction of this e-commerce website. They showed us also photo-shoots from the actual clothes, plus their new Lookbook for the coming season.
Having all these in mind, we concluded in the direction to design and develop a minimal white space e-commerce, by giving emphasis on the main subject: the clothes. Easy to navigate-menu, divided into the specific categories. We give also importance on the check-out process: to make each user's shopping experience smooth and easy to complete an order.
The references we have been given were already successful e-commerce websites such as Net-A-Porter & Victoria Beckahm.